Mindset Mastery with Julissa Edwards

Beyond the Surface: Building a Meaningful Brand with Jessi Cabanin

Julissa Edwards Season 2 Episode 10

In this episode, I chat with Jessi Cabanin, founder of This Way to Fabulous, a branding agency dedicated to helping entrepreneurs build impactful brands.

Jessi shares her story of building a wedding empire, facing major life changes, and emerging stronger with a focus on authentic branding. We explore what it means to create a brand that resonates, the importance of mindset, and how to stay true to oneself on the entrepreneurial journey.

Talked about in this episode:

  • Jessi’s journey from the wedding industry to branding
  • Exploring the who, what, where, when, and why of building a brand.
  • Resilience through personal and professional challenges
  • How Jessi reframed her failures as lessons and her approach to growth.
  • Creating a brand that resonates deeply with the target audience
  • Balancing family, personal well-being, and business

Connect with Jessi on Instagram

Visit Jessi's Website

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